Execution

From May 21st through the 25th 2010, "DOT PARK" festival was held in ROPPONNGI by using full use of the SONY group brand. "DOT FILM", a film delivering the brand message, was made.This served as a platform to deliver the philosophy for the project to the target by using any means of media. 160 different kinds of "DOT GRAPHIC" was developed around the festival. An interactive device that connects the virtual world and reality called the "DOT PORT" was revealed and gathered the curiosity from all around Japan. At the center stage, movies, music videos, video games, 3D contents, and 3D live performance were shown throughout the event. "SOUND BALL", which catches the sounds and turns that signal into light, was used during live performance. It changed the live performance dramatically. This was tweeted, and was also shown through USTREAM and from computers, which enabled many people to join. At the venue, different kinds of "DOT" was placed, and the curiosity installation inspired the curiosity of the target. Contents created at the workshop of creators and students were thrown down on the stage, and served as a good experience for the future talent aiming to become more creative.