| Title | CURRY |
| Brand | 3M |
| Product / Service | SCOTCH-BRITE ABSORBENT SPONGE CLOTH |
| Category | C01. Fast Moving Consumer Goods |
| Entrant | PUBLICIS SINGAPORE, SINGAPORE |
| Entrant Company: | PUBLICIS SINGAPORE, SINGAPORE |
| Advertising Agency: | PUBLICIS SINGAPORE, SINGAPORE |
Credits | |
| Chief Creative Officer | Calvin Soh |
| Executive Creative Director | Ajay Thrivikraman |
| Creative Director | Alex Lim Thye Aun |
| Copywriter | Dave Mackerness/Kee Wei Shern |
| Producer | Kelvin Lee (Shooting Gallery Asia)/Stephenie Lee (Wishing Well Asia)/Annie Ang (Publicis) |
| Art Director | Tattoo Yar Wen Sen/Alex Lim Thye Aun |
| Photographer | Sebastian Siah (Shooting Gallery Asia) |
| Typographer | Tattoo Yar Wen Sen |
| Other Credits | Di: Wishing Well Asia |