| Title | BRITE IDEA |
| Brand | GM PENS INTERNATIONAL |
| Product / Service | REYNOLDS |
| Category | B04. Bar & Restaurants etc. |
| Entrant | JWT Mumbai, INDIA |
| Entrant Company: | JWT Mumbai, INDIA |
| Advertising Agency: | JWT Mumbai, INDIA |
Credits | |
| Executive Creative Director | Senthil Kumar |
| Creative Director | Ashwin Parthiban |
| Copywriter | Gopalakrishnan.c.k |
| Account Supervisor | Anita Pradeep |
| Art Director | Hyder Ali |
A get-it-all shop is a staple in every Indian neighbourhood. These “kirana stores” are mostly overflowing with a variety of products- soaps, spices, food grains, dairy products, stationary etc and as a result cluttered. We modified a ubiquitous staple in all these poorly lit stores to an innovation that brings on instant product recall for the bright writing unique to Reynolds Brite.