| Title | TORN ENVELOPE |
| Brand | GODREJ SECURITY SOLUTIONS |
| Product / Service | SECURITY SOLUTIONS |
| Category | B03. Small Scale Special Solutions |
| Entrant | JWT Mumbai, INDIA |
| Entrant Company: | JWT Mumbai, INDIA |
| Advertising Agency: | JWT Mumbai, INDIA |
Credits | |
| Executive Creative Director | Tista Sen |
| Creative Director | Goral Ajmera |
| Copywriter | Pallavi Chakravarti |
| Art Director | Hetal Ajmera |
| Photographer | Rohit Redekar |
| Other Credits | Deepak Jadhav - Digital Artist |
The brief - to shatter complacency. 'A burglary? In my house? Rubbish! I'm well protected.'Most families put home security solutions on the back burner because of this attitude. However the harsh truth is that burglars and their tools aren't that rudimentary as they once were. Godrej Solutions were looking for an inexpensive, yet hard-hitting idea to combat this inertia. The target audience - new set of potential customers