Title | THE HORLICKS PRO-HEIGHT ROOM |
Brand | GLAXOSMITHKLINE |
Product / Service | HORLICKS |
Category | B02. Special Build |
Entrant | JWT New Delhi, INDIA |
Entrant Company: | JWT New Delhi, INDIA |
Advertising Agency: | JWT New Delhi, INDIA |
Credits | |
Executive Creative Director | Priti Kapur/Guanhin Tay |
Creative Director | Iraj Fraz Batla |
Copywriter | Iraj Fraz Batla |
Advertiser's Supervisor | Kittoo |
Account Manager | Pawan Soni/Sujay Srivastava/Bhakti Malik |
Account Supervisor | Vikas Mehta/Debarpita Bannerjee |
Art Director | Sumonto Ghosh/Khurram Haque |
Other Credits | Agency Producer: Sabina Singh/Raibat Basu/Shyamda/Meenakshi (Metamorphosis) Sunil (Glint) |
All mothers dream of seeing their children grow up. Horlicks made their dream come true in 5 seconds flat: The Horlicks Pro-Height room. A scientific, yet magical room that makes kids tall. The room didn’t just show 3000 mothers how quickly their children can grow up. It also helped Horlicks launch its new health drink in a 60 billion dollar market.