THE HORLICKS PRO-HEIGHT ROOM

TitleTHE HORLICKS PRO-HEIGHT ROOM
BrandGLAXOSMITHKLINE
Product / ServiceHORLICKS
CategoryB02. Special Build
EntrantJWT New Delhi, INDIA
Entrant Company:JWT New Delhi, INDIA
Advertising Agency:JWT New Delhi, INDIA

Credits

Executive Creative DirectorPriti Kapur/Guanhin Tay
Creative DirectorIraj Fraz Batla
CopywriterIraj Fraz Batla
Advertiser's SupervisorKittoo
Account ManagerPawan Soni/Sujay Srivastava/Bhakti Malik
Account SupervisorVikas Mehta/Debarpita Bannerjee
Art DirectorSumonto Ghosh/Khurram Haque
Other CreditsAgency Producer: Sabina Singh/Raibat Basu/Shyamda/Meenakshi (Metamorphosis) Sunil (Glint)

Execution

All mothers dream of seeing their children grow up. Horlicks made their dream come true in 5 seconds flat: The Horlicks Pro-Height room. A scientific, yet magical room that makes kids tall. The room didn’t just show 3000 mothers how quickly their children can grow up. It also helped Horlicks launch its new health drink in a 60 billion dollar market.