EAR

TitleEAR
BrandPENGUIN BOOKS
Product / ServiceAUDIOBOOKS
CategoryC03. Consumer Services
EntrantY&R Singapore, SINGAPORE
Entrant Company:Y&R Singapore, SINGAPORE
Advertising Agency:Y&R Singapore, SINGAPORE

Credits

Chief Creative OfficerMarcus Rebeschini
Executive Creative DirectorJames Procter
CopywriterLydia Lim
Art BuyerKirby Ho
Art DirectorLydia Lim
PhotographerKoh Yee Ling (Teo Studio)
TypographerLydia Lim
Other CreditsRetoucher: Gillane (Magic Cube)

English Translation of Main Headlines

The premise of a Penguin audiobook is simple — instead of reading it, you listen to it. The challenge was to provide the client with a series of simple posters to capture consumers especially at the point-of-sale level to help declining sales.These quirky posters effectively and quickly convey the message that the joys of a book is never never lost on an audiobook, even if one is listening to it, instead of reading it.