Title | EAR |
Brand | PENGUIN BOOKS |
Product / Service | AUDIOBOOKS |
Category | C03. Consumer Services |
Entrant | Y&R Singapore, SINGAPORE |
Entrant Company: | Y&R Singapore, SINGAPORE |
Advertising Agency: | Y&R Singapore, SINGAPORE |
Credits | |
Chief Creative Officer | Marcus Rebeschini |
Executive Creative Director | James Procter |
Copywriter | Lydia Lim |
Art Buyer | Kirby Ho |
Art Director | Lydia Lim |
Photographer | Koh Yee Ling (Teo Studio) |
Typographer | Lydia Lim |
Other Credits | Retoucher: Gillane (Magic Cube) |
The premise of a Penguin audiobook is simple — instead of reading it, you listen to it. The challenge was to provide the client with a series of simple posters to capture consumers especially at the point-of-sale level to help declining sales.These quirky posters effectively and quickly convey the message that the joys of a book is never never lost on an audiobook, even if one is listening to it, instead of reading it.