Title | THE HIDDEN TRUTH |
Brand | WOMEN'S GRIEVANCES CELL |
Product / Service | DOMESTIC VIOLENCE ORGANISATION |
Category | B03. Small Scale Special Solutions |
Entrant | BATES 141 Mumbai, INDIA |
Entrant Company: | BATES 141 Mumbai, INDIA |
Advertising Agency: | BATES 141 Mumbai, INDIA |
Credits | |
Chief Creative Officer | Sonal Dabral |
Executive Creative Director | Russell Barrett |
Copywriter | Vishal Munyal |
Account Manager | Subhash Rao |
Art Director | Sapna Ahuwalia |
Illustrator | Pravin Patil |
Photographer | Raj Mistri |
Typographer | Sapna Ahuwali |
To get our message across, we decided to speak to potential abusers when it matters the most – just when they gulp down a drink at the local bar. We created seemingly ordinary coasters coated with a moisture-reactive surface and distributed them in bars and pubs across the country. Every time a drinker would put down his glass, the image of a bruised woman would magically appear on the coaster, reminding him of the brutal consequences of heavy drinking