| Title | THE GREAT WALL OF EDUCATION |
| Brand | AVIVA LIFE INSURANCE COMPANY |
| Product / Service | AVIVA STREET TO SCHOOL PROGRAM |
| Category | B02. Special Build |
| Entrant | BBDO INDIA Gurgaon, INDIA |
| Entrant Company: | BBDO INDIA Gurgaon, INDIA |
| Advertising Agency: | BBDO INDIA Gurgaon, INDIA |
Credits | |
| Chief Creative Officer | Josy Paul |
| Executive Creative Director | Sandipan Bhattacharyya/Manoj Deb |
| Creative Director | Sandipan Bhattacharyya/Manoj Deb |
| Copywriter | Avinash Bajaj/Varun Goswami |
| Advertiser's Supervisor | Prashant Sinha |
| Planner | Sangeet Pillai |
| Account Manager | Renilson Joseph |
| Account Supervisor | Shruti Narang |
| Art Director | Joy Sen Gupta |
| Illustrator | Gurdev Singh |
The world's largest wall of books (200 ft X 9 ft X 4 ft) was constructed with over 130,000 donated books at Ansal Plaza, in the heart of New Delhi, India. These books were then used to educate underprivileged children.