Title | POP-UP BOOK |
Brand | GREENPEACE |
Product / Service | GREENPEACE |
Category | B03. Small Scale Special Solutions |
Entrant | OGILVY BEIJING, CHINA |
Entrant Company: | OGILVY BEIJING, CHINA |
Advertising Agency: | OGILVY BEIJING, CHINA |
Credits | |
Executive Creative Director | Doug Schiff |
Copywriter | Doug Schiff/Andrew Lok |
Account Supervisor | Vivian Guo |
Producer | Wu Tong/Zhang Yong |
Art Director | Wang Fei |
Illustrator | Liu Xin Yan |
The "Pop-up Book" was placed within a book fair environment where mass book publishers would be browsing. Greenpeace wanted to communicate about destroying the forests to these influential large-scale paper users about illegal logging in the rainforest.