| Title | POP-UP BOOK |
| Brand | GREENPEACE |
| Product / Service | GREENPEACE |
| Category | B03. Small Scale Special Solutions |
| Entrant | OGILVY BEIJING, CHINA |
| Entrant Company: | OGILVY BEIJING, CHINA |
| Advertising Agency: | OGILVY BEIJING, CHINA |
Credits | |
| Executive Creative Director | Doug Schiff |
| Copywriter | Doug Schiff/Andrew Lok |
| Account Supervisor | Vivian Guo |
| Producer | Wu Tong/Zhang Yong |
| Art Director | Wang Fei |
| Illustrator | Liu Xin Yan |
The "Pop-up Book" was placed within a book fair environment where mass book publishers would be browsing. Greenpeace wanted to communicate about destroying the forests to these influential large-scale paper users about illegal logging in the rainforest.