Title | YAHOO FAST GIRLS |
Brand | YAHOO INDIA |
Product / Service | YAHOO INDIA SEARCH |
Category | B05. Stunts & Live Advertising |
Entrant | OGILVY & MATHER Bangalore, INDIA |
Entrant Company: | OGILVY & MATHER Bangalore, INDIA |
Advertising Agency: | OGILVY & MATHER Bangalore, INDIA |
Credits | |
Chief Creative Officer | Rajiv Rao/Abhijit Avasthi |
Creative Director | Amit Akali/Malvika Mehra/Deepak Joshi |
Copywriter | Deepak Joshi |
Planner | Ramesh Kumar |
Account Manager | Sid Roy |
Account Supervisor | Meenu Susanna/ |
Photographer | Rajib Barua |
To promote Yahoo's faster new Search engine, we sent out a group of attractive (and fast) girls to some of Bangalore's hottest bars. The girls flirted with single men and in under 15 minutes would 'pick them up' and lead them out with the promise of an exciting 'rendezvous'. Once outside they handed the besotted men a t-shirt with the message 'I AM FAST, BUT NOT AS FAST AS YAHOO SEARCH'. At which point a hidden TV crew would emerge.