Title | LOUD AND CLEAR |
Brand | ITC |
Product / Service | BINGO PREMIUM SALTED POTATO CHIPS |
Category | B01. Transit Advertising |
Entrant | OGILVY & MATHER Bangalore, INDIA |
Entrant Company: | OGILVY & MATHER Bangalore, INDIA |
Advertising Agency: | OGILVY & MATHER Bangalore, INDIA |
Credits | |
Chief Creative Officer | Piyush Pandey |
Executive Creative Director | Rajiv Rao/Abhijit Avasthi |
Creative Director | Malvika Mehra/Amit Akali/Vipul Thakkar/Shamik Sengupta |
Copywriter | Vipul Thakkar/Sameet Ali Soni |
Advertiser's Supervisor | Ravi Desai |
Account Manager | Tithi Ghosh |
Account Supervisor | Sariga Menon |
Producer | Alamara Films |
Art Director | Rahul Bhojraj |
Photographer | Alamara Films |
Other Credits | Media Facilitators - Vivek Bahadur/Pavan Makani |
11 million people in India travel by train every day. Majority of the trains run late. People wait long hours at stations, and plenty of snacking happens there. We tied up with the Indian Railways and used their public address system present at the stations. (A medium that was never explored) People waiting at stations are all ears to announcements. We announced (in the same tone and manner that railways do) and told people their train is delayed because the engine driver is munching on a pack of Bingo! Premium Salted, which has 25% extra chips. And the train will depart once he finished munching.