| Title | SPEED MATH ELEVATOR |
| Brand | BAYER |
| Product / Service | BEROCCA |
| Category | B03. Small Scale Special Solutions |
| Entrant | JWT KUALA LUMPUR, MALAYSIA |
| Entrant Company: | JWT KUALA LUMPUR, MALAYSIA |
| Advertising Agency: | JWT KUALA LUMPUR, MALAYSIA |
Credits | |
| Executive Creative Director | Edwin Leong |
| Creative Director | Richard Chin |
| Copywriter | Daniel Kee/May Yong |
| Advertiser's Supervisor | Leong Sook Fun/Erica Lin |
| Account Manager | Jonathan Klassen |
| Account Supervisor | Maria Murni/Nicole Tan |
| Producer | Kamal Chima |
| Art Director | Steve Yeow |
| Photographer | Justin Ngiam Yew Kin (Studio Rom) |
Berocca is a Vitamin B Complex supplement. It’s message of “Think Sharper Act Faster” is targeted at white collar workers looking for that edge to get ahead. That’s why these stickers were placed in various lifts in major office buildings around the city. The stickers, which were placed over the floor buttons, forced people to quickly solve simple math problems to determine their floor (e.g. a sticker that stated ‘1+1’ was placed over the ‘2’ button).