| Title | REFLECTION |
| Brand | CARITAS MANILA |
| Product / Service | DONATION APPEAL |
| Category | B03. Small Scale Special Solutions |
| Entrant | DDB DM9JAYMESYFU Makati City, THE PHILIPPINES |
| Entrant Company: | DDB DM9JAYMESYFU Makati City, THE PHILIPPINES |
| Advertising Agency: | DDB DM9JAYMESYFU Makati City, THE PHILIPPINES |
Credits | |
| Chief Creative Officer | Merlee Jayme |
| Executive Creative Director | Eugene Demata |
| Creative Director | Merlee Jayme/Eugene Demata/Jerry Hizon/Louie Sotto |
| Copywriter | Ej Galang |
| Account Manager | Junette Laxamana/Ina Vargas |
| Producer | Sheila Villanueva/Jess Ramo |
| Art Director | Miko Quiogue |
| Illustrator | Allan Montayre |
| Photographer | Ruben Dela Cruz |
| Other Credits | Talent: Zach Hizon |
As shown in the pictures, these posters were installed inside washrooms in schools. When placed against the mirror, the execution clearly illustrates the idea that giving feels just as good as receiving.