| Title | SOFTENER |
| Brand | QUICK & EASY CONVENIENCE STORE |
| Product / Service | QE CONVENIENCE STORE |
| Category | C03. Consumer Services |
| Entrant | GREY GROUP KUALA LUMPUR, MALAYSIA |
| Entrant Company: | GREY GROUP KUALA LUMPUR, MALAYSIA |
| Advertising Agency: | GREY GROUP KUALA LUMPUR, MALAYSIA |
Credits | |
| Executive Creative Director | David Sin |
| Copywriter | Low Pooi Yeng |
| Art Director | Phoecus Lee/David Sin |
| Photographer | Chong Yuk Hou/Raymond Sih - Ifl Studio |
| Other Credits | Retoucher: Cy Chen - Ifl Studio |