| Title | TREE CAR BOOTH |
| Brand | KOKUYO |
| Product / Service | KOKUYO PRINTER |
| Category | B02. Special Build |
| Entrant | OGILVY SHANGHAI, CHINA |
| Entrant Company: | OGILVY SHANGHAI, CHINA |
| Advertising Agency: | OGILVY SHANGHAI, CHINA |
Credits | |
| Executive Creative Director | Kevin Lee |
| Creative Director | Kevin Lee/Kelvin Leong/Kit Ong/Adams Fan |
| Copywriter | Adams Fan/Kit Ong |
| Account Manager | Akira Asano |
| Producer | Aywei Wong/Fish Lin/Zhang Ye |
| Art Director | Haibo Huang/Xiao Kun/Siwen Bao/Robin Wu/Zhang Lei/Kelvin Leong/Kevin Lee |
| Photographer | Keno Zhao (Refine Images) |
| Typographer | Haibo Huang |
| Other Credits | Retoucher: Joo Jeoh (Refine Images)/Designer: Haibo Huang/Xiao Kun |
In a series of print ads, we cut up things in the form of a rectangular shape. Rectangle being the shape of the common copy paper. It was a tough print campaign to execute well. But we challenged ourselves even further. We had to also execute the same idea for outdoor. The difficulty was multiplied many times over. How do we cut up a phone booth, a car, and a tree to form a perfect rectangular shape? Watch the video and you’ll find out how.