| Title | THE 70-METER SPIT |
| Brand | HEALTH BUREAU OF NANHUI, SHANGHAI |
| Product / Service | PUBLIC AWARENESS |
| Category | B02. Special Build |
| Entrant | OGILVY SHANGHAI, CHINA |
| Entrant Company: | OGILVY SHANGHAI, CHINA |
| Advertising Agency: | OGILVY SHANGHAI, CHINA |
Credits | |
| Executive Creative Director | Kevin Lee |
| Creative Director | Kevin Lee/Kit One/Kelvin Leong |
| Copywriter | Kit Ong/Adams Fan |
| Producer | Aywei Wong/Hon Foong/Chye Yee |
| Art Director | Xiao Kun/Siwen Bao/Deng Hua/Zhang Lei/Robin Wu/Kelvin Leong/Kevin Lee |
| Illustrator | To Be Provided In Another Mail |
| Photographer | Adams Fan/Bai He |
| Other Credits | Designer: Nial/Deng Hua/Zhang Lei/Kelvin Leong/Kevin Lee |
The solution is simple: make the germs visible. Make the message obvious to the migrant workers. We created charcoal artworks that show how far the germs could spread from its source. A total of 51 artists consisting of graffiti artists, graphic designers, and fine arts students were involved in this gigantic piece of social art. And in the middle of the artwork we have an arrow that points to a spot of spit. On the arrow we fit in the message. We chose places that are near the migrant workers' living quarters to showcase the artwork.