Title | TOTOTALK |
Brand | TOTO |
Product / Service | TOILET |
Category | B06. Digital Outdoor |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company: | DENTSU Tokyo, JAPAN |
Advertising Agency: | DENTSU Tokyo, JAPAN |
Credits | |
Executive Creative Director | Yoshimitsu Sawamoto |
Creative Director | Hiroki Nakamura |
Copywriter | Junichi Harima |
Planner | Hiroki Nakamura |
Producer | Tomonobu Yamazumi |
Art Director | Atsushi Hashimoto |
Japanese toilets are too high tech. This becomes a popular topic in the world. TOTO, leads the van of the technology, produced the future toilet "NEO". EO has a very long arm with 22 buttons, which contains any function imaginable, such as "News" or "Stock Market". This weird toilet is broadcasted on 24 hours with Livecam, and you can remote-control it. This campaign get popular in Japan, and many people watch the TV-ad.
Japanese toilets are too high tech. This becomes a popular topic in the world. TOTO, leads the van of the technology, produced the future toilet "NEO". EO has a very long arm with 22 buttons, which contains any function imaginable, such as "News" or "Stock Market". This weird toilet is broadcasted on 24 hours with Livecam, and you can remote-control it. This campaign get popular in Japan, and many people watch the TV-ad.