TOTOTALK

TitleTOTOTALK
BrandTOTO
Product / ServiceTOILET
CategoryB06. Digital Outdoor
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
Advertising Agency:DENTSU Tokyo, JAPAN

Credits

Executive Creative DirectorYoshimitsu Sawamoto
Creative DirectorHiroki Nakamura
CopywriterJunichi Harima
PlannerHiroki Nakamura
ProducerTomonobu Yamazumi
Art DirectorAtsushi Hashimoto

Execution

Japanese toilets are too high tech. This becomes a popular topic in the world. TOTO, leads the van of the technology, produced the future toilet "NEO". EO has a very long arm with 22 buttons, which contains any function imaginable, such as "News" or "Stock Market". This weird toilet is broadcasted on 24 hours with Livecam, and you can remote-control it. This campaign get popular in Japan, and many people watch the TV-ad.

English Translation of Main Headlines

Japanese toilets are too high tech. This becomes a popular topic in the world. TOTO, leads the van of the technology, produced the future toilet "NEO". EO has a very long arm with 22 buttons, which contains any function imaginable, such as "News" or "Stock Market". This weird toilet is broadcasted on 24 hours with Livecam, and you can remote-control it. This campaign get popular in Japan, and many people watch the TV-ad.