Title | LEARN YOGA FROM EXPERTS |
Brand | ABSOLUTE YOGA |
Product / Service | YOGA STUDIO |
Category | B05. Stunts & Live Advertising |
Entrant | OGILVY & MATHER THAILAND Bangkok, THAILAND |
Entrant Company: | OGILVY & MATHER THAILAND Bangkok, THAILAND |
Advertising Agency: | OGILVY & MATHER THAILAND Bangkok, THAILAND |
Credits | |
Executive Creative Director | Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn |
Creative Director | Prapat Rojanapiyawong |
Copywriter | Mantira Srichandra |
Account Manager | Siriphol Kitsothorn |
Art Director | Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn/Worarit Boonpirom/Teerayut Chureytim |
Absolute Yoga shows their expertise in yoga by demonstrating flexibility. They sent yoga instructors to several shopping malls in Bangkok, and had them lay in suitcases to hand out leaflets. The objective was to evoke surprise and draw interest.