| Title | NEWBORN |
| Brand | THAI LIFE INSURANCE CO. |
| Product / Service | LIFE INSURANCE |
| Category | B03. Small Scale Special Solutions |
| Entrant | OGILVY & MATHER THAILAND Bangkok, THAILAND |
| Entrant Company: | OGILVY & MATHER THAILAND Bangkok, THAILAND |
| Advertising Agency: | OGILVY & MATHER THAILAND Bangkok, THAILAND |
Credits | |
| Chief Creative Officer | Korn Tepintarapiraksa |
| Executive Creative Director | Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn |
| Copywriter | Khanitta Wichitsakonkit/Kris Garford Spindler |
| Planner | Vanich Jirasuwankij/Nuntaporn Laoruangroj |
| Account Manager | Phawit Chitrakorn/Chaowalit Vichayachakorn |
| Account Supervisor | Praire Vajrabhaya |
| Producer | Sushada Sudchaidee |
| Art Director | Korn Tepintarapiraksa/Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn |
| Other Credits | Designer: Maytinee Jaranphairee/Retoucher: Vichan Vitetchon |
To increase awareness, and provide support information, of Thai Life Insurance's new 'Insurance for the Newborn Child' TVC, female presenters were hired to portray bright and modern pregnant mothers while wearing a cute and comfortable pregnancy dress. They would hand out tissue paper envelopes to woman aged 25-45 during lunchtime in Bangkok's busiest business districts of Silom and Sathorn. These specially designed tissue envelopes had the copy 'It is born. Insurance for the Newborn Child,' to emphasize the product message and to stimulate call-backs to the 1124 Thai Life Insurance Hotline.