| Title | HITODE |
| Brand | SHINAGAWA AQUARIUM |
| Product / Service | AQUARIUM |
| Category | C03. Consumer Services |
| Entrant | I&S BBDO Tokyo, JAPAN |
| Entrant Company: | I&S BBDO Tokyo, JAPAN |
| Advertising Agency: | I&S BBDO Tokyo, JAPAN |
Credits | |
| Creative Director | Hiroshi Mayuzumi |
| Copywriter | Kayoko Yukutake |
| Art Director | Sei Sugiyama |
| Other Credits | Designer:Sei Sugiyama |
The literal translation: “Full of exciting hitode!” Hitode has two meanings: starfish and crowd of people