| Title | X MASU |
| Brand | SHINAGAWA AQUARIUM |
| Product / Service | AQUARIUM |
| Category | C03. Consumer Services |
| Entrant | I&S BBDO Tokyo, JAPAN |
| Entrant Company: | I&S BBDO Tokyo, JAPAN |
| Advertising Agency: | I&S BBDO Tokyo, JAPAN |
Credits | |
| Creative Director | Hiroshi Mayuzumi |
| Copywriter | Kayoko Yukutake |
| Art Director | Sei Sugiyama |
| Other Credits | Designer:Sei Sugiyama |
The two fish are trout (masu in Japanese), so the two masus are crossed (X) = “X masu”!