| Title | LEADER SPEAKING TO LEADERS |
| Brand | CSL |
| Product / Service | 1O1O NEXT G MOBILE BROADBAND NETWORK |
| Category | B06. Digital Outdoor |
| Entrant | CSL Hong Kong, HONG KONG |
| Entrant Company: | CSL Hong Kong, HONG KONG |
| Advertising Agency: | OMD HONG KONG, HONG KONG |
| 2nd Advertising Agency: | LEO BURNETT Hong Kong, HONG KONG |
Credits | |
| Executive Creative Director | Victor Manggunio |
| Copywriter | Cyrus Ho |
| Advertiser's Supervisor | Penny Lam |
| Planner | Kara Yang |
| Account Manager | Winnie Chow |
| Account Supervisor | Margaret Chan |
| Producer | Joe Lo |
| Art Director | Tommy Chung |
With the combination of traditional and digital mediums, 1O1O Next G™ brand campaign was set in Hong Kong MTR Central Station. An interactive touch screen panel was positioned for passengers to experience 1O1O Next G™, the high performance mobile broadband network. The Digital Escalator Crown Bank was also employed where passengers can know more about the exclusive products of 1O1O Next G™ through the story-telling function of the digital advertising format.
Leader Speaking to Leaders 1O1O Next G™ - The high performance mobile broadband network