Title | ADIDAS SKY COMIC |
Brand | ADIDAS JAPAN |
Product / Service | ADIDAS FOOTBALL |
Category | B05. Stunts & Live Advertising |
Entrant | TBWA\HAKUHODO Tokyo, JAPAN |
Entrant Company: | TBWA\HAKUHODO Tokyo, JAPAN |
Advertising Agency: | TBWA\HAKUHODO Tokyo, JAPAN |
Credits | |
Creative Director | Kazoo Sato |
Copywriter | Hideyuki Tanaka/Masaharu Kumagai |
Advertiser's Supervisor | Soichi Shirakawa |
Account Supervisor | Taro Sato |
Producer | Kentaro Kinoshita/Makiko Okada/Hideki Harada/Mona Yamamoto |
Art Director | Hirofumi Nakajima/Katsuhiro Shimizu/Haruhito Nisawadaira |
Illustrator | Teru |
Photographer | Yuichi Suzuki |
Other Credits | Magic Touch Japan (Printing Production) |
Sky Comic project, which spans 13 cities over five weeks, is a creation of 13 massive 300 square meter individual comic strip panels painted by national team supporters from all over Japan. The individual panels are photographed from the sky and uploaded to website where the entire story comes together. As the final piece of thirteen massive comic frames were combined into not only an amazing show of national support but also the world’s largest comic strip. It was lit up in the early morning for the National Team to view as they departed from Haneda airport to South Africa.