Execution

The perfect opportunity presented itself at the Singapore Air Show. With tickets sold out weeks in advance, it was guaranteed to be the single largest gathering of potential clients for Air Craze. Seizing this opportunity, we planted actors wielding Air Craze Remote Controls in the crowd gathered at the air show. When the air displays began, these actors pretended to control the jets flying high above in the skies, performing gravity defying feats. The audience on the ground wondered who really controlled these flights? It was only when people read the message on the actor’s t-shirt that they realised it was a marketing stunt.