| Title | LANDING |
| Brand | NISSIN FOODS CO. |
| Product / Service | NISSIN CUP NOODLES |
| Category | B01. Transit Advertising |
| Entrant | NISSIN FOODS CO. Hong Kong, HONG KONG |
| Entrant Company: | NISSIN FOODS CO. Hong Kong, HONG KONG |
| Advertising Agency: | ASATSU-DK Hong Kong, HONG KONG |
Credits | |
| Executive Creative Director | Mr. Andrew Wong |
| Creative Director | Mr. Nui Sea Ok Alex |
| Copywriter | Mr. Nui Sea Ok Alex |
| Planner | Mr. Rick Hung |
| Account Supervisor | Mr. Chung Ho |
| Art Director | Mr. Arthur Chan/Mr. Ken Yuen/Mr. Kevin Lui |
Nissin’s advertising campaign was displayed on the platform level at the Hong Kong MTR Admiralty station. The whole platform was fitted with 3D pop-up pillars featuring images of Cup Noodles. Together with dominant floor vision and 3D buntings, Nissin demonstrated its brand dominance throughout the place. Flip imagery is combined with morphing allowing extended visionary creation for passers-by, inducing their appetite as well as maximising their awareness towards the new packaging design for Cup Noodles.
New Cup Noodles Launching Campaign – Landing