| Title | NIDDLE |
| Brand | S.C.JOHNSON |
| Product / Service | MR. MUSCLE SQUAT TOILET CLEANER |
| Category | C01. Fast Moving Consumer Goods |
| Entrant | DRAFTFCB Shanghai, CHINA |
| Entrant Company: | DRAFTFCB Shanghai, CHINA |
| Advertising Agency: | DRAFTFCB Shanghai, CHINA |
Credits | |
| Executive Creative Director | Poh/Hweebeng |
| Creative Director | Liu/Edward |
| Copywriter | Liu/Edward/Zhang/Yao |
| Account Manager | Yeo/Gordon |
| Account Supervisor | Tor/Chee |
| Producer | Xu/Lilian |
| Art Buyer | Sheng/Ying |
| Art Director | Luo/Fan |
| Photographer | Fan/Hong |
Fighting against dirt, odor and mold.