Title | THE BLOB |
Brand | NEW ZEALAND BREAST CANCER FOUNDATION |
Product / Service | BREAST CANCER AWARENESS |
Category | B05. Stunts & Live Advertising |
Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
Entrant Company: | COLENSO BBDO Auckland, NEW ZEALAND |
Advertising Agency: | COLENSO BBDO Auckland, NEW ZEALAND |
Credits |
To launch Breast Cancer Awareness Month, we placed a small and seemingly harmless blob on an Auckland city street. Then we watched pedestrians do nothing about it, as it grew over the course of a few hours, before finally blocking the street. Passersby were left with this message from The New Zealand Breast Cancer Foundation: The longer you wait to act, the bigger the problem becomes. Book a mammogram today!