WIND SOCK

TitleWIND SOCK
BrandPANASONIC MALAYSIA
Product / ServiceNAMI FAN
CategoryB02. Special Build
EntrantNAGA DDB/RAPP Selangor, MALAYSIA
Entrant Company:NAGA DDB/RAPP Selangor, MALAYSIA
Advertising Agency:NAGA DDB/RAPP Selangor, MALAYSIA

Credits

Executive Creative DirectorTed Lim
CopywriterKimberley Yap/Ted Lim
Advertiser's SupervisorCheng Chee Chung
Account SupervisorWong Loo Yi
Art DirectorKhoo Choo Kian/Lee Kah Shing
PhotographerKhoo Choo Kian

Execution

Wind socks are road safety devices used along highways to gauge and caution motorists of the speed and direction of cross winds. We constructed a Panasonic Nami-branded wind sock that was big enough for our message to be seen by speeding motorists. It was specially fitted to create the impression there was a strong and constant breeze blowing through it at all times. This demonstrated Panasonic Nami Fan’s benefits of greater air delivery and constant natural breeze.