GATORADE CITY CIRCUIT

TitleGATORADE CITY CIRCUIT
BrandPEPSICO
Product / ServiceGATORADE
CategoryB02. Special Build
EntrantDDB SYDNEY, AUSTRALIA
Entrant Company:DDB SYDNEY, AUSTRALIA
Advertising Agency:DDB SYDNEY, AUSTRALIA

Credits

Executive Creative DirectorMatt Eastwood
Creative DirectorMark Harricks
CopywriterTim Cairns
Account ManagerMatt James
Account SupervisorGeorgia O'brien
Art DirectorTim Green
IllustratorNick White
TypographerErwin Santoso

Execution

Gatorade is a sponsor of the City2Surf. A fun run 75,000 people take part in. A run 74,500 people don’t train for. So Gatorade did something about it. We picked seven sites around Hyde Park and turned it into a training circuit in the weeks leading up to the City2Surf. We turned Sydney’s biggest park into a 1km training circuit. We consulted the Australian Institute of Sport and developed a training circuit including push ups, lunges, dips squats, abdominal plank and stretching. Using the features at each location to determine the exercise. Benches were used for dips. A grass area for abdominal plank and a bus shelter became a stretching station. Please view video.