Title | GATORADE CITY CIRCUIT |
Brand | PEPSICO |
Product / Service | GATORADE |
Category | B02. Special Build |
Entrant | DDB SYDNEY, AUSTRALIA |
Entrant Company: | DDB SYDNEY, AUSTRALIA |
Advertising Agency: | DDB SYDNEY, AUSTRALIA |
Credits | |
Executive Creative Director | Matt Eastwood |
Creative Director | Mark Harricks |
Copywriter | Tim Cairns |
Account Manager | Matt James |
Account Supervisor | Georgia O'brien |
Art Director | Tim Green |
Illustrator | Nick White |
Typographer | Erwin Santoso |
Gatorade is a sponsor of the City2Surf. A fun run 75,000 people take part in. A run 74,500 people don’t train for. So Gatorade did something about it. We picked seven sites around Hyde Park and turned it into a training circuit in the weeks leading up to the City2Surf. We turned Sydney’s biggest park into a 1km training circuit. We consulted the Australian Institute of Sport and developed a training circuit including push ups, lunges, dips squats, abdominal plank and stretching. Using the features at each location to determine the exercise. Benches were used for dips. A grass area for abdominal plank and a bus shelter became a stretching station. Please view video.