| Title | SAKURA-SAKU NEW BEETLE |
| Brand | VOLKSWAGEN GROUP JAPAN |
| Product / Service | NEW BEETLE |
| Category | B05. Stunts & Live Advertising |
| Entrant | DDB JAPAN Tokyo, JAPAN |
| Entrant Company: | DDB JAPAN Tokyo, JAPAN |
| Advertising Agency: | DDB JAPAN Tokyo, JAPAN |
| 2nd Advertising Agency: | GT TOKYO, JAPAN |
Credits | |
| Executive Creative Director | Tohru Tanaka |
| Creative Director | Yasushi Ogata |
| Copywriter | Satoshi Hanai |
| Account Supervisor | Hiroaki Takezoe |
| Producer | Yasuhisa Kudo |
| Art Director | Satoshi Kato |
| Other Credits | Advertising Agency: DDB Japan Inc./Tribal DDB Tokyo |
The New Beetle is ending its 10 year run in spring of 2010. As it is not only unique in design but also a special car with sentiments held by fans, we needed an unconventional and involving campaign. The whole idea is developed around a very special symbolic flower, Sakura, and social activity to celebrate its blossom. Sakura New Beetle, the hero car, drove through Japan northward leading the Cherry-blossom front. It was a two-month journey, over 2,000 people met the car in real life and so many more through various media and online.
Sakura-Saku (Blossoming Cherry Blossoms) New Beetle The Happy Last Run.