Title | NO GREEN, NO GO |
Brand | DRAFTFCB |
Product / Service | SOCIAL CONTRIBUTION |
Category | A16. Public Service, Charity & Fund Raising |
Entrant | DRAFTFCB Bangkok, THAILAND |
Entrant Company: | DRAFTFCB Bangkok, THAILAND |
Advertising Agency: | DRAFTFCB Bangkok, THAILAND |
Credits | |
Executive Creative Director | Mr. Kingrak Ingkawat |
Creative Director | Mr. Nitipun Sorat |
Copywriter | Mr. Nitipun Sorat |
Art Director | Mr. Nitipun Sorat |
Photographer | Mr. Nitipun Sorat |
Typographer | Mr. Nitipun Sorat |
The key visual is a traffic light with the green light omitted. The red light represents the ‘red shirts’ and the amber the ‘yellow shirts’ – the two opposing political groups in Thailand. The absence of green shows the current stagnant state of today’s political, social and economic climate. The sentence ‘Chat nee mai tong pai nai’ means ‘In this lifetime, you can’t escape this vicious circle’, where ‘chat nee’ has a double meaning - ‘In this lifetime’ but it also refers to ‘this nation’, which is Thailand.