NO GREEN, NO GO

TitleNO GREEN, NO GO
BrandDRAFTFCB
Product / ServiceSOCIAL CONTRIBUTION
CategoryA16. Public Service, Charity & Fund Raising
EntrantDRAFTFCB Bangkok, THAILAND
Entrant Company:DRAFTFCB Bangkok, THAILAND
Advertising Agency:DRAFTFCB Bangkok, THAILAND

Credits

Executive Creative DirectorMr. Kingrak Ingkawat
Creative DirectorMr. Nitipun Sorat
CopywriterMr. Nitipun Sorat
Art DirectorMr. Nitipun Sorat
PhotographerMr. Nitipun Sorat
TypographerMr. Nitipun Sorat

English Translation of Main Headlines

The key visual is a traffic light with the green light omitted. The red light represents the ‘red shirts’ and the amber the ‘yellow shirts’ – the two opposing political groups in Thailand. The absence of green shows the current stagnant state of today’s political, social and economic climate. The sentence ‘Chat nee mai tong pai nai’ means ‘In this lifetime, you can’t escape this vicious circle’, where ‘chat nee’ has a double meaning - ‘In this lifetime’ but it also refers to ‘this nation’, which is Thailand.