| Title | LIBRARY TOILET |
| Brand | DANONE DAIRY |
| Product / Service | ACTIVIA |
| Category | B04. Bar & Restaurants etc. |
| Entrant | Y&R Jakarta, INDONESIA |
| Entrant Company: | Y&R Jakarta, INDONESIA |
| Advertising Agency: | Y&R Jakarta, INDONESIA |
Credits | |
| Chief Creative Officer | Marcus Rebeschini |
| Executive Creative Director | Sachin Ambekar |
| Creative Director | Maria Sum |
| Copywriter | Goldha Ranawijaya |
| Advertiser's Supervisor | Gift Samabhandu |
| Planner | Phalgun Tiruvasu |
| Account Manager | Mira Hartawan |
| Account Supervisor | Hendra Suryakusuma |
| Art Director | Anthony Kaunang |
Restroom cubicles in selected shopping malls and restaurants were given a facelift in the form of a library; by wrapping them with bookshelves from wall to wall. The message is clear - With Activia, you won't have to spend hours sitting on the porcelain throne. The path to purchase comes in the form of a 'bookmark' leaflet that contains both nutritional information and a discount coupon. This will be further supported by a TVC with the same information.