| Title | MONA LISA |
| Brand | ORBIS |
| Product / Service | BLINDNESS PREVENTION ORGANISATION |
| Category | B02. Special Build |
| Entrant | JWT TAIWAN Taipei, CHINESE TAIPEI |
| Entrant Company: | JWT TAIWAN Taipei, CHINESE TAIPEI |
| Advertising Agency: | JWT TAIWAN Taipei, CHINESE TAIPEI |
Credits | |
| Executive Creative Director | I-Fei Chang |
| Creative Director | Kurt Lin/Ej Chiang |
| Copywriter | Ej Chiang |
| Art Director | Kurt Lin/Dory Liu |
It would be great if the blind could enjoy art as much as we do. To create empathy and generate donations, we hang Braille versions of Mona Lisa painting s at galleries to get art appreciators to act to support the causes.
Body Copy: Help them see with their eyes, not just with their fingers. According to the W.H.O., 37 million people worldwide are blind. Of these, 28 million have a chance of recovery. Do your part by calling 518019 to make a donation to Orbis, a non profit organization for medical education. It's time to help the blind see this colorful world in the way that it should be best enjoyed.