| Title | ROADSTER |
| Brand | ADIDAS |
| Product / Service | F50 BOOTS |
| Category | B05. Stunts & Live Advertising |
| Entrant | TBWA\TEQUILA\HONG KONG, HONG KONG |
| Entrant Company: | TBWA\TEQUILA\HONG KONG, HONG KONG |
| Advertising Agency: | TBWA\TEQUILA\HONG KONG, HONG KONG |
Credits | |
| Executive Creative Director | Mark Ringer |
| Creative Director | Kin Hui |
| Art Director | V Lau |
Ultra light soccer cleats can lead the team to victory because the lightest, the fastest! To let the audience experience how fast they can with F 50, an interactive radio controlled car game were created. Controlling the F50 radio controlled car to score the goal, the audience can experience the speed and how F50 lead the team to victory.