Title | LEGS |
Brand | ADIDAS |
Product / Service | F50, ADIPURE & PREDATOR BOOTS |
Category | B02. Special Build |
Entrant | TBWA\TEQUILA\HONG KONG, HONG KONG |
Entrant Company: | TBWA\TEQUILA\HONG KONG, HONG KONG |
Advertising Agency: | TBWA\TEQUILA\HONG KONG, HONG KONG |
Credits | |
Executive Creative Director | Mark Ringer |
Creative Director | Kin Hui |
Account Supervisor | Eric Cheung/Paul So |
Art Director | V Lau |
Quest the match ball and goal! A series of upside down legs sculptures wearing F50, adiPURE and PREDATOR accompany with a LED board were created during world cup period. Placing on the top of a building in the city centre, the ambient brought the match onto live stage and showed the critical moment of the match, the greatest players in the world quest the ball and compete for the victory! Since only the fastest can be the champion, all competitors wearing Adidas ultra light soccer cleats. What’s more, the ambient also service as a media for the audience to take part in world cup. With the support of LED projections, the sculptures Link up with website and wapsite, different format of matchups were shown on the LED screen, enhancing the interaction between audiences and the ambient and also deliver the extended message of the quest – Match Up.