LEGS

TitleLEGS
BrandADIDAS
Product / ServiceF50, ADIPURE & PREDATOR BOOTS
CategoryB02. Special Build
EntrantTBWA\TEQUILA\HONG KONG, HONG KONG
Entrant Company:TBWA\TEQUILA\HONG KONG, HONG KONG
Advertising Agency:TBWA\TEQUILA\HONG KONG, HONG KONG

Credits

Executive Creative DirectorMark Ringer
Creative DirectorKin Hui
Account SupervisorEric Cheung/Paul So
Art DirectorV Lau

Execution

Quest the match ball and goal! A series of upside down legs sculptures wearing F50, adiPURE and PREDATOR accompany with a LED board were created during world cup period. Placing on the top of a building in the city centre, the ambient brought the match onto live stage and showed the critical moment of the match, the greatest players in the world quest the ball and compete for the victory! Since only the fastest can be the champion, all competitors wearing Adidas ultra light soccer cleats. What’s more, the ambient also service as a media for the audience to take part in world cup. With the support of LED projections, the sculptures Link up with website and wapsite, different format of matchups were shown on the LED screen, enhancing the interaction between audiences and the ambient and also deliver the extended message of the quest – Match Up.