| Title | MINI LOUNGE |
| Brand | BMW MINI |
| Product / Service | MINI |
| Category | B02. Special Build |
| Entrant | CREATIVE LOUNGE Seoul, KOREA |
| Entrant Company: | CREATIVE LOUNGE Seoul, KOREA |
| Advertising Agency: | CREATIVE LOUNGE Seoul, KOREA |
Credits | |
| Creative Director | Jaehwan Yoon |
| Copywriter | Jisung Yoon |
| Account Manager | Sunwoong Kim/Yongtaek Lee |
| Art Director | Sungsoo Hong/Inchul Choi/Hyewon Noh |
The OOH was displayed on the wall of I-Park department store for 3 weeks to announce the launch of the MINI lounge. The thinking behind is out-of-the-box, since all the dealershop is placed on the 1st floor or in a seperate location, not inside the department store.