Title | MINI LOUNGE |
Brand | BMW MINI |
Product / Service | MINI |
Category | B02. Special Build |
Entrant | CREATIVE LOUNGE Seoul, KOREA |
Entrant Company: | CREATIVE LOUNGE Seoul, KOREA |
Advertising Agency: | CREATIVE LOUNGE Seoul, KOREA |
Credits | |
Creative Director | Jaehwan Yoon |
Copywriter | Jisung Yoon |
Account Manager | Sunwoong Kim/Yongtaek Lee |
Art Director | Sungsoo Hong/Inchul Choi/Hyewon Noh |
The OOH was displayed on the wall of I-Park department store for 3 weeks to announce the launch of the MINI lounge. The thinking behind is out-of-the-box, since all the dealershop is placed on the 1st floor or in a seperate location, not inside the department store.