| Title | I AM NOT A GIFT |
| Brand | SOCIETY FOR ABANDONED ANIMALS |
| Product / Service | SOCIETY FOR ABANDONED ANIMALS |
| Category | C05. Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness |
| Entrant | DRAFTFCB HONG KONG, HONG KONG |
| Entrant Company: | DRAFTFCB HONG KONG, HONG KONG |
| Advertising Agency: | DRAFTFCB HONG KONG, HONG KONG |
Credits | |
| Executive Creative Director | Raymond Chau |
| Creative Director | Sammy Law/Valeria Au-Yang |
| Copywriter | Joe Yue |
| Account Supervisor | Simone Tam/Karrie Lam/Mung Ng |
| Art Director | Gabriel Wong/Crystal Wong |
| Illustrator | Tek Ng (Retoucher) |
| Photographer | Patrick Yick |
Pets are not gift. Objective: Many abandoned animals were once given as gifts. By conveying the message "Pets are not gifts", we aim to stop this tragedy.