| Title | LOTUS |
| Brand | P&G |
| Product / Service | BRAUN MULTI-QUICK |
| Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
| Entrant | BBDO CHINA Shanghai, CHINA |
| Entrant Company: | BBDO CHINA Shanghai, CHINA |
| Advertising Agency: | BBDO CHINA Shanghai, CHINA |
Credits | |
| Chief Creative Officer | Leong Wai Foong |
| Executive Creative Director | Leong Wai Foong |
| Creative Director | Kit Koh |
| Copywriter | Kevin Jin |
| Planner | Sim Hong Ai |
| Account Supervisor | Kevin Bogusz/Phang Mei Jeng |
| Art Director | Martin Ding |
| Photographer | Melvin Lee/Leslie Sim |
| Other Credits | Retoucher: Ding Kuan Hsia |
Designed to make a difference