Execution

Mega Lifesciences wanted to launch a new laxative to the Sri Lankan market. Our brief was to create a launch campaign with minimum budgets that maximized hype around the brand. To recreate the feeling of having to spend hours in the toilet when you are constipated, we briefed Artists to create sculptures on the theme ‘struggle’ using toilet paper rolls. The sculptures were later exhibited in art galleries. Each piece carried titles (ex: Clutch, Grimace, etc.) which mentioned the artist’s name and the number of hours he spent in the toilet. Goezy took ownership of helping relieve the artists of constipation. These sculptures were later exhibited in pharmacies and supermarkets.