Execution

Born from the idea; “THUMBS UP FOR OUR NATION”, we made this campaign as a petition. Instead of using signatures, we ask people to put their thumb prints using green and blue ink on square canvas. Green thumb print represents forest and blue represents ocean lives. We spread 64 canvases throughout cities in Indonesia and reunited them on August 17th; Indonesia's 64th Independence Day. Once they put together, they will form a giant thumb art installation (13m x 5m) depicting Indonesia land and its surrounding waters, as a symbol of Indonesians commitment to keep the ocean blue and the forest green