Title | GIANT SUSHI |
Brand | GENKI SUSHI HONG KONG |
Product / Service | SUSHI |
Category | B01. Transit Advertising |
Entrant | OGILVY & MATHER Hong Kong, HONG KONG |
Entrant Company: | OGILVY & MATHER Hong Kong, HONG KONG |
Advertising Agency: | OGILVY & MATHER Hong Kong, HONG KONG |
Credits | |
Executive Creative Director | Sandy Chan/Simon Handford |
Copywriter | Lesley Fung |
Account Manager | Kathy Wong/Joy Jia |
Account Supervisor | Jonas Fung |
Art Director | Ben Yeung/Thomas Chung |
Illustrator | Joe Kam |
Photographer | Dick Chan |
Typographer | Thomas Chung |
Genki created the world's largest sushi bar by wrapping Hong Kong's iconic trams to resemble pieces of sushi revolving around a typical sushi belt.