Execution

To reinforce the importance of sanitising hands, old books with a long list of previous owners on the inside title page along with a hand drawn bottle of Aiken Antibacterial Hand Sanitiser and its benefits, were placed in second-hand bookstores and used book stalls at flea markets. When flipping through these books, customers would be reminded to sanitise their hands with Aiken Antibacterial Hand Sanitiser, a gel sanitiser that kills 99.99% of bacteria and viruses, without the use of water.