Title | BOOK |
Brand | UNZA |
Product / Service | AIKEN ANTIBACTERIAL HAND SANITISER |
Category | B03. Small Scale Special Solutions |
Entrant | DRAFTFCB Kuala Lumpur, MALAYSIA |
Entrant Company: | DRAFTFCB Kuala Lumpur, MALAYSIA |
Advertising Agency: | DRAFTFCB Kuala Lumpur, MALAYSIA |
Credits | |
Executive Creative Director | Lakshmi Mohan |
Copywriter | Bonita Teo |
Account Manager | Foo Keat Wei |
Account Supervisor | Jenny Loh |
Art Director | Tan Hwee Lim |
To reinforce the importance of sanitising hands, old books with a long list of previous owners on the inside title page along with a hand drawn bottle of Aiken Antibacterial Hand Sanitiser and its benefits, were placed in second-hand bookstores and used book stalls at flea markets. When flipping through these books, customers would be reminded to sanitise their hands with Aiken Antibacterial Hand Sanitiser, a gel sanitiser that kills 99.99% of bacteria and viruses, without the use of water.