LAMP POST GOLFER

TitleLAMP POST GOLFER
BrandI & P GROUP
Product / ServiceBANDAR KINRARA GOLF CLUB
CategoryB02. Special Build
EntrantDENTSU UTAMA Kuala Lumpur, MALAYSIA
Entrant Company:DENTSU UTAMA Kuala Lumpur, MALAYSIA
Advertising Agency:DENTSU UTAMA Kuala Lumpur, MALAYSIA

Credits

Creative DirectorHisham Sahudin
CopywriterAlicia Goh
Advertiser's SupervisorNoor Lida Nazri/Wan Lotfiza Inez/Muhd Zaili Muhd Yusof
Account ManagerYafieda Jamil
Account SupervisorOmar Shaari
ProducerWong Fok Loy
Art DirectorYap Sean Poh
Other CreditsNur Adiah Suhaimi/Ooi Beng Kiat/Sahrulazhar Tukimin/Azlan Zahari/Khairul Azahar

Execution

A streetlamp was turned into a giant golf club by fitting a fabricated pair of hands in golfing gloves. This “magnifies” the existing directional signage to Kinrara Golf Club, thus making doubly sure drivers turn into the right exit.