Title | LAMP POST GOLFER |
Brand | I & P GROUP |
Product / Service | BANDAR KINRARA GOLF CLUB |
Category | B02. Special Build |
Entrant | DENTSU UTAMA Kuala Lumpur, MALAYSIA |
Entrant Company: | DENTSU UTAMA Kuala Lumpur, MALAYSIA |
Advertising Agency: | DENTSU UTAMA Kuala Lumpur, MALAYSIA |
Credits | |
Creative Director | Hisham Sahudin |
Copywriter | Alicia Goh |
Advertiser's Supervisor | Noor Lida Nazri/Wan Lotfiza Inez/Muhd Zaili Muhd Yusof |
Account Manager | Yafieda Jamil |
Account Supervisor | Omar Shaari |
Producer | Wong Fok Loy |
Art Director | Yap Sean Poh |
Other Credits | Nur Adiah Suhaimi/Ooi Beng Kiat/Sahrulazhar Tukimin/Azlan Zahari/Khairul Azahar |
A streetlamp was turned into a giant golf club by fitting a fabricated pair of hands in golfing gloves. This “magnifies” the existing directional signage to Kinrara Golf Club, thus making doubly sure drivers turn into the right exit.