| Title | HAIR ART |
| Brand | VAIDYARATNAM OUSHADHASALA |
| Product / Service | DARUNAKA THAILAM HAIR OIL |
| Category | B05. Stunts & Live Advertising |
| Entrant | INTER PUBLICITY Mumbai, INDIA |
| Entrant Company: | INTER PUBLICITY Mumbai, INDIA |
| Advertising Agency: | INTER PUBLICITY Mumbai, INDIA |
Credits | |
| Chief Creative Officer | Anil Warner |
| Creative Director | Govindarajan T. |
| Copywriter | Govindarajan T. |
| Art Director | Nagesh Bane |
To publicize Darunaka Thailam, a natural hair oil that stops hair fall, the brand organized an art exhibition by an artist who created images with human hair -- art material courtesy of all the people who were not using the product.