Execution

To get our message across, we decided to speak to potential abusers when it matters the most – just when they gulp down a drink at the local bar. We created seemingly ordinary coasters coated with a moisture-reactive surface and distributed them in bars and pubs across the country. Every time a drinker would put down his glass, the image of a bruised woman would magically appear on the coaster, reminding him of the brutal consequences of heavy drinking