Execution

Heaven and Earth chartered three double-deck public buses on a busy weekday evening and executed an experiential sampling activation by giving away free drinks and free rides to commuters. Commuters were treated with free rides to their destinations and received an ice-cold Heaven and Earth Western Iced Tea as they alight from the buses. A DJ from Singapore's number one English radio station was also engaged to interact with the commuters onboard one of the buses and provided live roving updates on-air throughout the entire execution.